Project
Live City
About
“Live City” begins with the story of a vulnerable young turtle struggling to survive in a rapidly developing urban environment. This emotive narrative serves as a powerful metaphor, highlighting the challenges faced by local wildlife as cities expand and natural habitats are encroached upon. The project aims to address this critical issue by fostering a deep sense of community ownership and stewardship over the city’s shared green spaces and biodiversity. Through a combination of educational programs, citizen science initiatives, and grassroots activism, “Live City” empowers residents to become active guardians of their local ecosystem, ensuring that the needs of both human and non-human residents are met.
The Solution
The “Live City” video brings this vision to life through a captivating blend of cinematic storytelling and visually striking 2D animation. By personifying the young turtle’s struggle and juxtaposing it with the arrival of a newborn human child, the narrative creates an emotional connection that resonates with the audience. As the story progresses, the video showcases how a collective of engaged citizens, led by a young child, can work together to protect the turtle and transform their city into a thriving, “living” environment. The result is a powerful and inspirational call to action, encouraging viewers to become active participants in the “Live City” movement and contribute to the betterment of their local urban ecosystem.
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